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Bud Light and Budweiser parent company Anheuser-Busch has canceled the San Francisco Pride (SF Pride) sponsorship citing financial constraints.
Ranked as the largest LGBTQ+ event in the world attracting over 1 million participants, the San Francisco Pride will take place between June 28 and June 29, 2025, in California’s fourth-largest city. This year’s theme is “Queer Joy is Resistance” in the face of Trump’s onslaught on the radical woke ideology.
The beer brand lost over $27 billion after partnering with transgender influencer Dylan Mulvaney to celebrate “365 days of girlhood,” resulting in a conservative boycott that wiped out 30% of the company’s customers. Meanwhile, the San Francisco Pride continues to hemorrhage sponsors resulting in the loss of over $300,000 in funding out of the remaining $1.3 million after five sponsors pulled out. While the event’s overall funding goal is $2.3 million, SF Pride already has over $1 million committed.
Pullout
The massive pullout occurred hot on the heels of various companies ditching woke policies including diversity, equity, and inclusion (DEI) hiring standards that prioritize race, gender, and sexual orientation. Besides Anheuser-Busch, other companies pulling out of the SF Pride include Comcast, Benefit Cosmetics, and Diageo, a British producer of popular alcoholic brands such as Smirnoff, Johnny Walker, Guinness, and La Crema wine. However, La Crema said it had not entirely ditched the LGBTQ+ community and hoped to partner with the SF Pride organizers in some limited capacity. (MORE: Do You Believe in All Forms of Free Speech?)
The San Francisco Pride also cut ties with Facebook, Instagram, and WhatsApp parent company Meta over its decision to ditch censorship and DEI hiring policies. Earlier this year, Meta removed tampons and other female sanitary products from men’s bathrooms, resulting in pro-transgender silent protests. Lamenting the pullout, SF Pride’s executive director, Suzanne Ford described the withdrawals were “very abnormal,” suggesting that companies were steadily shifting their priorities.
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