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Back before the 2024 presidential election, Robert F. Kennedy Jr. told an audience in Arizona that he intended to advise now-President Donald Trump to ban Big Pharma advertising on television.
“One of the things I’m going to advise Donald Trump to do in order to correct the chronic disease epidemic is to ban pharmaceutical advertising on TV,” Kennedy, who was later confirmed as Health and Human Services secretary, told the crowd, according to The Hollywood Reporter. “There’s only two countries in the world that allow pharmaceutical advertising on the airwaves. One of them is New Zealand, and the other is us, and we have the highest disease rate, and we buy more drugs, and they’re more expensive than anywhere in the world.”
His statements received a standing ovation from the crowd. Now that RFK Jr. and Trump are in a position to make this change, THR is concerned this’ll mean a huge financial hit for television networks.
How Much Big Pharma Spends To Tell You Stuff
The 10 biggest drug companies apparently spend more than $1 billion a year on national television ads. Two of the biggest buyers right now are celebrity-famous weight loss drug Ozempic and Skyrizi. (RELATED POLL: Do You Watch Faith-Based Entertainment?)
“t remains unknown what impact the proposed appointment of Robert F. Kennedy to the U.S. head of Health and Human Services will have on U.S. pharmaceutical spending, but he has voiced an opposition to direct-to-consumer advertising in the industry,” GroupM said of the potential move, adding that “such a ban could impact linear TV media owners if it is enacted.”
But then again, does anyone really watch mainstream television anymore?
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